Business Challenge

Our client is a start-up company offering a comprehensive online home improvement network designed specifically for homeowners and home improvement professionals. They create an easy way for homeowners to find home improvement professionals and review the quality of services and products, while providing businesses with an innovative way to attract new customers.

The key issues that faced our client were:

  • Lack of identified market opportunity and product viability metrics
  • Inconsistent value proposition of company and product opportunity
  • Poor viability of existing sales approach, product pricing and revenue models
  • Poor product competitive defensibility
  • Lack of focused investor funding strategy

Client & Engagement Quick Facts

  • Project Duration: 3 Months
  • Funding: Bootstrapped, seeking Angel Investment of $3M
  • Product: Live with 100+ paying advertisers
  • Geography: Silicon Valley, CA

Our Solution

As part of Kenny & Company’s Start-up and Emerging Company Strategy Services, our focus was to help our client develop a business model with a compelling market opportunity and value proposition that would be attractive to investors. We researched and sourced supporting data and metrics that validated the market revenue potential, refined their sales model and go to market strategy, identified the competitive advantages and defensibility, created a polished investor presentation and helped pitch their business idea to investors.

Business Benefits

Kenny & Company assisted our client by transforming a good product concept to a viable business and investment opportunity. We leveraged our network and participated in events to bring visibility to our client and help facilitate funding discussions.

  • Increased sales from clear value proposition and sales approach
  • Clearly defined business model and revenue opportunity
  • Active discussions with investors

About Kenny & Company

Kenny & Company is an independent management consulting firm providing Strategy, Operations and Technology consulting services to our clients. Our management consulting practice, experience and insight also enable us to provide early stage venture capital investments to select startup companies, and through our philanthropic endeavors to give back to our communities.